About Carmen

Carmen is not just another gadget or piece of technology. To us, it is also for the common good.

Carmen was developed because we needed it, too. Like many car owners, we experience our share of car breakdowns. We told ourselves we ought to have a better way to solve this problem.

In 2014, while based in Shenzhen, our founder Sem started to develop the idea further and brought it to where it is today, a web based car monitoring system with intelligence and capabilities never seen before.

“At the end of the day, the goals are simple: safety and security.”



Chong Yeu Sem
Founder and CEO

In 1995, Sem started his career in Silicon Valley with ISD Inc (Information Storage Devices) specializing in analog memory. The company went IPO and was later acquired by Winbond Inc (Taiwan). He then returned to Singapore where he started his first RF SoC (Systems-On-Chip) semiconductor startup, raising over SGD10M in 1999. In 2004, Sem relocated to Tampere (Finland) where he worked for VLSI Solution Oy.

Returning to Singapore in 2009, he started his second startup and created "theKube" brand, which became a best selling MP3 player. Sem graduated from Singapore Polytechnic and read RF Engineering from Nanyang Polytechnic.

Goh Djong Djong

Djong graduated from Nanyang Technological University with Honours Degree in Electrical Engineering and started her career in system design, before going on to General Management and Operations.

She led the operations team in Winedge & Wireless and was the Chief Marketing Officer for theKube brand of MP3 players.

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